Tuesday, May 25, 2010

Thank you Pureology

It's as if someone at Pureology read my mind. I love love love Pureology's Hydrate collection (purple bottles) because it smells divine, has this refreshing tingly feeling and really quenches dry hair (all while keeping color in tact - what more could you ask for?) BUT, sometimes it does its job too well and leaves my fine hair a little over-moisturized if you catch my drift. I was so happy to learn that Pureology just added Hydrate LightCondition and Hydrate HydraWhip to the lineup. Fine-haired girls no longer have to choose between volume and moisture!

Hydrate LightCondition with natural jojoba and shea butters, in addition to strengthening proteins of soy, oat and wheat, leave hair super soft without weighing it down. 

Hydrate HydraWhip is a rich souffle with avocado, jojoba and shea butters, combined with rosemary, sage and green tea replenish and quench dry, fine hair. This is the deep conditioner that should be used once a week or once every two weeks. 

The key to achieving perfectly moisturized hair without making it flat as a board lies in Pureology's Hydrating Micro-Emulsion Technology, which penetrates the hair shaft while leaving strands with body and bounce. And of course, each contain AntiFade Complex to neutralize free radicals and retain color. 

LightCondition will set you back $27 and HydraWhip goes for $45. Pureology certainly isn't cheap, but it's luxurious, high quality hair care that's vegan and super concentrated, so you might just notice it lasts twice as long as your $5 drugstore confection. Visit Pureology.com to locate a salon to purchase.

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