Wednesday, May 26, 2010

Limited Edition La Mer

Put the words limited edition and La Mer in the same sentence and I'm there. The ultimate luxe moisturizer just announced its fifth anniversary partnership with Oceana, the world's leading international ocean advocacy organization. To celebrate, La Mer created a 100ml limited edition World Ocean's Day blue Creme de la Mer jar and will make a $200,000 donation to Oceana.

Maybe it's the Cancer in me, but I am such a sucker for anything with an ocean scene/theme and I love the blue La Mer. This is also historic since La Mer has never altered its packaging until now. Quantities are limited; so get thee to lamer.com, or participating Saks Fifth Avenue, Neiman Marcus or Bergdorf Goodman locations to scoop yours up. Retail price is $310. An investment? Of course. But, a La Mer purchase is always justified (super concentrated, lasts forever, God's gift to moisturizers, you get the picture), especially for a lovely limited edition such as this. 

World Oceans Day
Created in 1992 and made official by the United Nations in 2009, World Oceans Day takes place annually on June 8th and is a day to recognize the sea’s importance as a vital ecosystem and take action to preserve its delicate habitats and wildlife. With over 300,000 members in 150 countries, Oceana’s science-based policies have greatly reduced over-fishing and protected threatened marine habitats.

For more information about World Oceans Day and the partnership between La Mer and Oceana, please visit www.lamer.com/oceana.

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