Tuesday, May 11, 2010

The Eye Cream Diaries: Avon Reversalist Illuminating Eye System

Ok, first things first. A huge I'm sorry for lack of posting - Mr. M and I made the very long drive from Indy to NJ late last week and it's been a whirlwind of bachelorette parties, dog sitting for the Big D while she's on a cruise, and attempting to find a summer sublet in the city that isn't $1 million a month. 

Now to the goods. I recently had the chance to try out Avon's Reversalist Illuminating Eye System, which is a fab little eye cream that contains an illuminator that acts as an instant dark circle remedy. I have been battling dark circles for as long as I can remember, which are largely attributed to a combo of genetics, caffeine and lack of sleep. This two part eye system takes on fine lines and dark circles with Activinol Eye Technology (exclusive to Avon), which in clinical and consumer studies has been shown to:

    * Instantly, helps reduce the look of dark circles, fine lines and wrinkles around the eyes    
    * In 2 weeks, fine lines and wrinkles visibly improved up to 25% 
    * Over time, clinically shown to improve the look of dark circles, fine lines and wrinkles

The texture of the eye cream is amazing - light, yet rich, absorbs easily and feels really hydrating. And the Brightening Veil (shimmery cream highlighter) is a life saver. You can apply under or over makeup, and continuously apply throughout the day to wake up the eye area and instantly diffuse dark shadows. I even pat a little on my brow bone sometimes to act as a subtle brow highlighter. I've definitely noticed an improved appearance in dark circles and increased hydration around the eye area, so stay tuned for more results in the coming weeks. 

Also be on the lookout for a Q&A post with Anthony Gonzalez, Senior Manager of Global Skin Care Product Development for Avon all about Activinol and anti-aging in general.

ANEW Reversalist Illuminating Eye System retails for $30.00 and is available exclusively through Avon Representatives. To locate an Avon Representative, call 1-800-FOR-AVON or visit www.avon.com.


Disclosure: a press sample of product was provided for editorial consideration.

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