Vaseline Gets Fashionable

Medicine cabinet staple Vaseline gets a fashionable update with the launch of new Sheer Infusion, which coincided with the brand's sponsorship of the spring L.A.M.B fashion show (one of my fave brands - the shoes are killer) held on Thursday. 

This is Vaseline's first foray into the fashion world as the brand is looking to invoke a young, hip spirit into its Sheer Infusion launch - this isn't your grandmother's Vaseline. Sheer Infusion contains Stratys - 3, a patented moisturizing complex that combines three ingredients that infuse and suspend moisture so rather than sitting on top of the skin and feeling greasy, or sinking in too much so skin still feels dry, all skin layers are effectively hydrated. Available in three formulas: Botanical Blend, Vitamin Burst and Mineral Renewal, Sheer Infusion hits all drugstores at the end of the month.