Friday, October 2, 2009

Splurge Steal: Color Preserving Shampoo


If you color your hair then using a gentle, color preserving shampoo free of harsh salts and sulfates is a must - otherwise you're washing your $200 highlights right on down the drain. The downside? Almost all shampoos contain these harsh cleansers because they're what remove dirt and oil from the hair and scalp. And then Pureology came along in 2001 as the first 100% vegan formula with zero sulfates to preserve the integrity of color treated hair. What I love is that each of the seven different formulas all preserve color, but also tackle specific hair concerns like lack of volume, dryness, straightening, shine inducing, even dandruff control. The only downside? Shampoos, conditioners and stylers will usually run you from $20 to $50 and up a pop and are exclusively available in salons.


If you're looking to keep color in tact and still save a few bucks, L'Oreal EverPure is the solution. The products are 100% sulfate free for color that stays pure up to 32 washes. EverPure is available in three collections - Moisture, Smooth and Volumize with styling products for $6.99 each and you can walk in any drugstore and scoop them up.

L'Oreal actually acquired Pureology not too long ago so the formulas are probably pretty much the same thing.

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