Tuesday, October 20, 2009

It's Fergie, Your Avon Lady Calling


Soon enough out-there artist Fergie will be knocking on your door hawking her new perfume for Avon. The singer, songwriter, fashion designer and actress (come on, you saw Poseidon) can now add perfumer to her resume. Slated for a November 2010 launch, Fergie will be active in all stages of fragrance development - from the scent itself, to package selection, name and the campaign, according to Avon.

Fergie will make her first appearance on behalf of Avon on October 27th, at the Avon Foundation for Women Annual Gala event in NYC, where she will perform in support of Avon's charitable efforts. Fergie joins the ranks of past Avon fragrance spokespersons including Reese Witherspoon, Patrick Dempsey, Courteney Cox-Arquette and Derek Jeter.

I'm actually looking forward to seeing how this scent turns out and definitely can't wait to see the packaging. Check out Avon's website for the latest news!

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